{"id":1899,"date":"2026-09-22T05:56:15","date_gmt":"2026-09-22T05:56:15","guid":{"rendered":"https:\/\/morfuns.com\/?p=1899"},"modified":"2026-09-29T02:56:30","modified_gmt":"2026-09-29T02:56:30","slug":"beyond-the-factory-what-chinese-e-bike-manufacturers-need-to-build-in-europe","status":"publish","type":"post","link":"https:\/\/morfuns.com\/zh\/beyond-the-factory-what-chinese-e-bike-manufacturers-need-to-build-in-europe\/","title":{"rendered":"\u8d70\u51fa\u5de5\u5382\uff1a\u4e2d\u56fd\u7535\u52a8\u81ea\u884c\u8f66\u5236\u9020\u5546\u5728\u6b27\u6d32\u9700\u8981\u5efa\u7acb\u4ec0\u4e48"},"content":{"rendered":"

\u6700\u8fd1\u5173\u4e8e\u4e2d\u56fd\u81ea\u884c\u8f66\u54c1\u724c\u4e3a\u4f55\u96be\u4ee5\u8d62\u5f97\u897f\u65b9\u9a91\u884c\u8005\u9752\u7750\u7684\u8ba8\u8bba\u4e2d\uff0c\u63d0\u51fa\u4e86\u4e00\u4e2a\u91cd\u8981\u89c2\u70b9\uff1a
\n\u5236\u9020\u4e00\u8f86\u51fa\u8272\u7684\u81ea\u884c\u8f66\u548c\u6253\u9020\u4e00\u4e2a\u4f1f\u5927\u7684\u54c1\u724c\u662f\u4e24\u7801\u4e8b\u3002.<\/strong>
\n\u6211\u4eec\u540c\u610f\u3002.
\n\u4f46\u4ece\u6211\u4eec\u4f5c\u4e3a\u4e2d\u56fd\u7535\u52a8\u6298\u53e0\u81ea\u884c\u8f66\u5236\u9020\u5546\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u4e8b\u60c5\u8fd8\u6709\u53e6\u4e00\u9762\u3002.
\n\u95ee\u9898\u53ef\u80fd\u4e0d\u4ec5\u4ec5\u5728\u4e8e\u4e2d\u56fd\u4f01\u4e1a\u80fd\u5426\u5728\u6b27\u6d32\u6253\u9020\u54c1\u724c\u3002.
\n\u66f4\u5173\u952e\u7684\u95ee\u9898\u662f\uff1a
\n\u4e2d\u56fd\u5236\u9020\u5546\u80fd\u5426\u4ece\u5355\u7eaf\u7684\u4ea7\u54c1\u4f9b\u5e94\u5546\u8f6c\u578b\u4e3a\u6b27\u6d32\u81ea\u884c\u8f66\u751f\u6001\u7cfb\u7edf\u4e2d\u7684\u957f\u671f\u5408\u4f5c\u4f19\u4f34\uff1f<\/strong>
\n\u6211\u4eec\u76f8\u4fe1\u4ed6\u4eec\u53ef\u4ee5\u505a\u5230\u2014\u2014\u4f46\u8fd9\u4e0d\u4ec5\u4ec5\u9700\u8981\u5177\u6709\u7ade\u4e89\u529b\u7684\u4ef7\u683c\u548c\u5feb\u901f\u7684\u751f\u4ea7\u3002.
\n\u5236\u9020\u4e1a\u4ec5\u4ec5\u662f\u4e2a\u5f00\u59cb<\/strong>
\n\u4e2d\u56fd\u81ea\u884c\u8f66\u884c\u4e1a\u5df2\u5177\u5907\u5f3a\u5927\u7684\u5236\u9020\u80fd\u529b\u3002.
\n\u78b3\u7ea4\u7ef4\u8f66\u67b6\u3002\u7535\u6c60\u6280\u672f\u3002\u9a71\u52a8\u7cfb\u7edf\u3002\u7cbe\u5bc6\u5236\u9020\u3002\u5feb\u901f\u539f\u578b\u5236\u4f5c\u3002\u4f9b\u5e94\u94fe\u6574\u5408\u3002.
\n\u8fd9\u4e9b\u529f\u80fd\u786e\u5b9e\u5177\u6709\u4f18\u52bf\u3002.
\n\u4f46\u4e00\u5bb6\u4f18\u79c0\u7684\u5de5\u5382\u5e76\u4e0d\u4e00\u5b9a\u80fd\u81ea\u52a8\u9020\u5c31\u4e00\u4e2a\u4f18\u79c0\u7684\u54c1\u724c\u3002.
\n\u4e00\u6b3e\u4ea7\u54c1\u8981\u60f3\u5728\u5e02\u573a\u4e0a\u7acb\u8db3\uff0c\u4ecd\u9700\u6709\u5176\u5b58\u5728\u7684\u7406\u7531\u3002.
\n\u5b83\u5fc5\u987b\u7b26\u5408\u9a91\u624b\u3001\u96f6\u552e\u5546\u548c\u5206\u9500\u5546\u7684\u671f\u671b\u3002.
\n\u5b83\u9700\u8981\u53ef\u9760\u7684\u552e\u540e\u670d\u52a1\u652f\u6301\u3002.
\n\u8fd9\u9700\u8981\u672c\u5730\u6c9f\u901a\u3002.
\n\u6700\u91cd\u8981\u7684\u662f\uff0c\u5b83\u9700\u8981\u7406\u89e3 \u5ba2\u6237\u4e3a\u4ec0\u4e48\u4f1a\u9009\u62e9\u67d0\u4e00\u6b3e\u81ea\u884c\u8f66\u800c\u4e0d\u662f\u53e6\u4e00\u6b3e\u3002.<\/strong>
\n\u4ec5\u9760\u5de5\u5382\u65e0\u6cd5\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u3002.
\n\u4ece\u4f9b\u5e94\u5546\u5230\u5236\u9020\u5408\u4f5c\u4f19\u4f34
\n\u6211\u4eec\u8ba4\u4e3a\uff0c\u4e2d\u56fd\u5236\u9020\u5546\u4e0e\u6b27\u6d32\u54c1\u724c\u4e4b\u95f4\u7684\u5173\u7cfb\u6b63\u662f\u5728\u8fd9\u65b9\u9762\u9700\u8981\u8fdb\u4e00\u6b65\u53d1\u5c55\u3002.
\n\u65e7\u6a21\u578b\u76f8\u5bf9\u7b80\u5355\uff1a
\n\u5ba2\u6237 \u2192 \u53d1\u9001\u6280\u672f\u89c4\u683c \u2192 \u5de5\u5382 \u2192 \u751f\u4ea7 \u2192 \u53d1\u8d27<\/strong>
\n\u4f46\u672a\u6765\u53ef\u80fd\u4f1a\u6709\u6240\u4e0d\u540c\uff1a
\n\u5e02\u573a\u6d1e\u5bdf \u2192 \u4ea7\u54c1\u6784\u601d \u2192 \u5de5\u7a0b\u8bbe\u8ba1 \u2192 \u539f\u578b\u5236\u4f5c \u2192 \u6d4b\u8bd5 \u2192 \u751f\u4ea7 \u2192 \u5f53\u5730\u5e02\u573a\u652f\u6301<\/strong>
\n\u5bf9\u4e8eOEM\/ODM\u5236\u9020\u5546\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u9700\u8981\u66f4\u65e9\u5730\u53c2\u4e0e\u5230\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u4e2d\u3002.
\n\u4e0e\u5176\u53ea\u95ee\uff1a
\n\u201c\u4f60\u9700\u8981\u591a\u5c11\uff1f\u201d
\n\u66f4\u597d\u7684\u95ee\u9898\u662f\uff1a
\n\u201c\u9a91\u624b\u662f\u8c01\uff1f\u201d
\n\u201c\u4f60\u60f3\u89e3\u51b3\u4ec0\u4e48\u95ee\u9898\uff1f\u201d
\n\u201c\u4f60\u7684\u5e02\u573a\u6709\u4ec0\u4e48\u9884\u671f\uff1f\u201d
\n\u201c\u8d35\u516c\u53f8\u7684\u4ea7\u54c1\u6709\u4f55\u72ec\u7279\u4e4b\u5904\uff1f\u201d
\n\u201c\u81ea\u884c\u8f66\u5e94\u8be5\u5982\u4f55\u5951\u5408\u4f60\u7684\u54c1\u724c\uff1f\u201d
\n\u8fd9\u4e0e\u5355\u7eaf\u6309\u7167\u56fe\u7eb8\u8fdb\u884c\u5236\u9020\u7684\u89d2\u8272\u622a\u7136\u4e0d\u540c\u3002.
\n\u6b27\u6d32\u5e76\u975e\u4e00\u4e2a\u7edf\u4e00\u7684\u5e02\u573a<\/strong>
\n\u6587\u7ae0\u4e2d\u6709\u4e00\u70b9\u5c24\u4e3a\u91cd\u8981\uff1a
\n\u6b27\u6d32\u5e76\u4e0d\u662f\u4e00\u4e2a\u7edf\u4e00\u7684\u81ea\u884c\u8f66\u5e02\u573a\u3002.<\/strong>
\n\u4e00\u6b3e\u4e13\u4e3a\u5fb7\u56fd\u8bbe\u8ba1\u7684\u6298\u53e0\u5f0f\u7535\u52a8\u81ea\u884c\u8f66\uff0c\u5728\u6cd5\u56fd\u3001\u897f\u73ed\u7259\u3001\u8377\u5170\u6216\u82f1\u56fd\u7684\u5e02\u573a\u5b9a\u4f4d\u53ef\u80fd\u5e76\u4e0d\u5b8c\u5168\u76f8\u540c\u3002.
\n\u96f6\u552e\u4e1a\u7ed3\u6784\u5404\u4e0d\u76f8\u540c\u3002.
\n\u5ba2\u6237\u7684\u671f\u671b\u5404\u4e0d\u76f8\u540c\u3002.
\n\u76d1\u7ba1\u8981\u6c42\u5404\u4e0d\u76f8\u540c\u3002.
\n\u800c\u4e14\uff0c\u9a91\u884c\u6587\u5316\u4e5f\u4e0d\u540c\u3002.
\n\u6b63\u56e0\u5982\u6b64\uff0c\u6211\u4eec\u8ba4\u4e3a\u4e2d\u56fd\u5236\u9020\u5546\u4e0d\u80fd\u4ec5\u4ec5\u5728\u4e2d\u56fd\u5f00\u53d1\u4e00\u6b3e\u4ea7\u54c1\uff0c\u5c31\u6307\u671b\u6b27\u6d32\u5e02\u573a\u80fd\u9002\u5e94\u5b83\u3002.
\n\u4ea7\u54c1\u5f00\u53d1\u8fc7\u7a0b\u5fc5\u987b\u987a\u5e94\u5e02\u573a\u9700\u6c42\u3002.
\n\u6280\u672f\u4f9d\u7136\u91cd\u8981<\/strong>
\n\u4e0e\u6b64\u540c\u65f6\uff0c\u6211\u4eec\u4e0d\u5e94\u4f4e\u4f30\u6280\u672f\u7684\u4f5c\u7528\u3002.
\n\u9a91\u884c\u6216\u8bb8\u5173\u4e4e\u8eab\u4efd\u8ba4\u540c\u548c\u793e\u533a\u5f52\u5c5e\uff0c\u4f46\u9a91\u884c\u8005\u4ecd\u7136\u5173\u6ce8\uff1a
\n\u91cd\u91cf\u3002\u9a91\u884c\u8212\u9002\u6027\u3002\u53ef\u9760\u6027\u3002\u7535\u6c60\u5b89\u5168\u6027\u3002\u7535\u673a\u6027\u80fd\u3002\u6298\u53e0\u673a\u6784\u3002\u6750\u8d28\u3002\u8bbe\u8ba1\u3002.<\/strong>
\n\u4f8b\u5982\uff0c\u8f7b\u91cf\u5316\u7684\u78b3\u7ea4\u7ef4\u53ef\u4ee5\u6539\u53d8\u7535\u52a8\u6298\u53e0\u81ea\u884c\u8f66\u7684\u4f7f\u7528\u4f53\u9a8c\u3002.
\n\u6211\u4eec\u768418\u82f1\u5bf8PLUMA\u5c31\u662f\u5176\u4e2d\u4e00\u4e2a\u4f8b\u5b50\u3002.
\n\u6574\u8f66\u91cd13.2\u516c\u65a4\uff0c\u914d\u5907\u78b3\u7ea4\u7ef4\u8f66\u67b6\u548c\u524d\u53c9\u3001\u78b3\u7ea4\u7ef4\u8f66\u628a\u548c\u628a\u7acb\uff0c\u4ee5\u53ca\u4e2d\u7f6e\u7535\u673a\uff0c\u5176\u8bbe\u8ba1\u7406\u5ff5\u5341\u5206\u7b80\u5355\uff1a
\n\u4e00\u8f86\u7535\u52a8\u81ea\u884c\u8f66\u4e0d\u4ec5\u5e94\u8be5\u9a91\u8d77\u6765\u8f7b\u677e\uff0c\u8fd8\u5e94\u8be5\u4fbf\u4e8e\u643a\u5e26\u3002.
\n\u8fd9\u5c31\u662f\u5de5\u7a0b\u3002.
\n\u4f46\u4ec5\u9760\u5de5\u7a0b\u6280\u672f\u662f\u4e0d\u591f\u7684\u3002.
\n\u5e02\u573a\u6700\u7ec8\u5c06\u8bc1\u660e\u8fd9\u4e00\u89e3\u51b3\u65b9\u6848\u662f\u5426\u771f\u6b63\u91cd\u8981\u3002.
\n\u5728\u63a8\u51fa\u524d\u5148\u503e\u542c<\/strong>
\n\u8fd9\u4e5f\u662f\u6211\u4eec\u8ba4\u4e3a\u4ea7\u54c1\u5f00\u53d1\u5e94\u5f53\u66f4\u52a0\u5f00\u653e\u7684\u539f\u56e0\u3002.
\n\u5728\u63a8\u51fa\u65b0\u4ea7\u54c1\u4e4b\u524d\uff0c\u5236\u9020\u5546\u53ef\u4ee5\u5411\u5206\u9500\u5546\u3001\u96f6\u552e\u5546\u3001\u54c1\u724c\u65b9\u548c\u9a91\u624b\u8be2\u95ee\uff1a
\n\u54ea\u4e00\u4e2a\u66f4\u91cd\u8981\uff1f
\n\u6298\u53e0\u540e\u5c3a\u5bf8\u66f4\u5c0f\uff1f
\n\u4f53\u91cd\u51cf\u8f7b\u4e86\u5417\uff1f
\n\u66f4\u8212\u9002\u7684\u9a91\u884c\u4f53\u9a8c\uff1f
\n\u66f4\u4fbf\u4e8e\u643a\u5e26\uff1f
\n\u5c04\u7a0b\u66f4\u8fdc\uff1f
\n\u66f4\u597d\u7684\u878d\u5408\uff1f
\n\u4e0d\u540c\u7684\u5e02\u573a\u53ef\u80fd\u4f1a\u7ed9\u51fa\u4e0d\u540c\u7684\u7b54\u6848\u3002.
\n\u5bf9\u8bdd\u672c\u8eab\u5c31\u6210\u4e3a\u4e86\u4ea7\u54c1\u5f00\u53d1\u7684\u4e00\u90e8\u5206\u3002.
\n\u5efa\u7acb\u4fe1\u4efb\u9700\u8981\u65f6\u95f4
\n\u8fd9\u7bc7\u6587\u7ae0\u5728\u4e00\u70b9\u4e0a\u4e5f\u8bf4\u5f97\u5bf9\uff0c\u90a3\u5c31\u662f\u6280\u672f\u65e0\u6cd5\u53d6\u4ee3\uff1a
\n\u4fe1\u4efb\u9700\u8981\u65f6\u95f4\u3002.<\/strong>
\n\u6b27\u6d32\u5206\u9500\u5546\u9700\u8981\u77e5\u9053\u4ed6\u4eec\u662f\u4ece\u8c01\u90a3\u91cc\u8fdb\u8d27\u7684\u3002.
\n\u96f6\u552e\u5546\u9700\u8981\u53ef\u9760\u7684\u6280\u672f\u652f\u6301\u3002.
\n\u5ba2\u6237\u9700\u8981\u5bf9\u4fdd\u4fee\u548c\u5907\u4ef6\u5145\u6ee1\u4fe1\u5fc3\u3002.
\n\u5408\u4f5c\u4f19\u4f34\u9700\u8981\u8d28\u91cf\u548c\u6c9f\u901a\u7684\u4e00\u81f4\u6027\u3002.
\n\u6b64\u5916\uff0c\u54c1\u724c\u65b9\u9700\u8981\u786e\u4fe1\uff0c\u5f53\u7b2c\u4e00\u4ef6\u4ea7\u54c1\u552e\u51fa\u540e\uff0c\u5176\u5236\u9020\u5408\u4f5c\u4f19\u4f34\u4ecd\u4f1a\u7ee7\u7eed\u63d0\u4f9b\u652f\u6301\u3002.
\n\u8fd9\u4e9b\u5173\u7cfb\u4e0d\u53ef\u80fd\u4e00\u8e74\u800c\u5c31\u3002.
\n\u8fd9\u9700\u8981\u5b9e\u5730\u8003\u5bdf\u5de5\u5382\u3001\u53c2\u52a0\u8d38\u6613\u5c55\u3001\u63d0\u4f9b\u6837\u54c1\u3001\u8fdb\u884c\u6d4b\u8bd5\u3001\u5f00\u5c55\u6c9f\u901a\u3001\u63d0\u4f9b\u670d\u52a1\uff0c\u4ee5\u53ca\u2014\u2014\u7b80\u800c\u8a00\u4e4b\u2014\u2014\u4eb2\u81ea\u5230\u573a\u3002.
\n\u4e5f\u8bb8\u672a\u6765\u5e76\u975e\u4e2d\u56fd\u54c1\u724c\u4e0e\u6b27\u6d32\u54c1\u724c\u7684\u5bf9\u51b3<\/strong>
\n\u4e5f\u8bb8\uff0c\u672a\u6765\u771f\u6b63\u5f15\u4eba\u5165\u80dc\u7684\uff0c\u5e76\u975e\u201c\u4e2d\u56fd\u54c1\u724c\u201d\u4e0e\u201c\u897f\u65b9\u54c1\u724c\u201d\u4e4b\u95f4\u7684\u8f83\u91cf\u3002\u201d
\n\u8fd9\u53ef\u80fd\u662f\u4e00\u79cd\u4e92\u8054\u6027\u66f4\u5f3a\u7684\u6a21\u5f0f\u3002.
\n\u6b27\u6d32\u54c1\u724c\u5e26\u6765\uff1a
\n\u5e02\u573a\u77e5\u8bc6 + \u54c1\u724c\u6587\u5316 + \u5ba2\u6237\u5173\u7cfb
\n\u4e2d\u56fd\u5236\u9020\u5408\u4f5c\u4f19\u4f34\u5e26\u6765\uff1a
\n\u5de5\u7a0b + \u5236\u9020 + \u4f9b\u5e94\u94fe + \u4ea7\u54c1\u5f00\u53d1\u901f\u5ea6
\n\u5f53\u8fd9\u4e9b\u4f18\u52bf\u76f8\u4e92\u914d\u5408\u65f6\uff0c\u7ed3\u679c\u672a\u5fc5\u4f1a\u662f\u4e00\u6b3e\u8bd5\u56fe\u201c\u6b27\u6d32\u5316\u201d\u7684\u4e2d\u56fd\u4ea7\u54c1\u3002.
\n\u5b83\u53ef\u4ee5\u662f\u4e00\u79cd\u4ea7\u54c1 \u4e13\u4e3a\u6b27\u6d32\u5e02\u573a\u5f00\u53d1\uff0c\u4ece\u4e00\u5f00\u59cb\u5c31\u878d\u5408\u4e86\u53cc\u65b9\u7684\u4f18\u52bf\u3002.<\/strong>
\n\u6211\u4eec\u8ba4\u4e3a\uff0c\u8fd9\u6b63\u662f\u503c\u5f97\u63a2\u7d22\u7684\u65b9\u5411\u3002.
\n\u5728MORFUNS\uff0c\u6211\u4eec\u4e0d\u613f\u4ec5\u4ec5\u6210\u4e3a\u4ed6\u4eba\u4ea7\u54c1\u80cc\u540e\u7684\u4ee3\u5de5\u5382\u3002.
\n\u6211\u4eec\u5e0c\u671b\u6210\u4e3a \u65b0\u4e00\u4ee3\u7535\u52a8\u6298\u53e0\u81ea\u884c\u8f66\u80cc\u540e\u7684\u5236\u9020\u4e0e\u4ea7\u54c1\u5f00\u53d1\u5408\u4f5c\u4f19\u4f34\u3002.<\/strong>
\n\u6bd5\u7adf\uff0c\u5236\u9020\u5e76\u4e0d\u662f\u6545\u4e8b\u7684\u7ed3\u5c40\u3002.
\n\u6545\u4e8b\u5c31\u4ece\u8fd9\u91cc\u5f00\u59cb\u3002.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"

A recent discussion about why Chinese cycling brands may struggle to win Western cyclists raised an important point: Making a great bike and building a great brand are two different things. We agree. But from our perspective as a Chinese electric folding bike manufacturer, there is another side to the story. The question may not […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1899","post","type-post","status-publish","format-standard","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/posts\/1899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":1,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"predecessor-version":[{"id":1900,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/posts\/1899\/revisions\/1900"}],"wp:attachment":[{"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/morfuns.com\/zh\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}